Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration, or what a Page’s previous names were. It’s all part of Facebook’s new Ad Library launching today that makes good on its promise to increase transparency after the social network’s ads were used […]
View More Facebook launches searchable transparency library of all active adsCategory: Facebook ads
Facebook will reveal who uploaded your contact info for ad targeting
Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers pledge that they had permission to upload someone’s phone number or email address for ad targeting. That tool debuted in June, though there was no verification process and Facebook just took businesses at […]
View More Facebook will reveal who uploaded your contact info for ad targetingFacebook exempts news outlets from political ads transparency labels
Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates, and national issues would have to sport “paid for by…” labels and be included alongside political campaign ads in its ads transparency archive that launched in June, albeit in a separate section. […]
View More Facebook exempts news outlets from political ads transparency labelsFacebook opens its first small biz pop-up stores inside Macy’s
Facebook is bursting out of the ones and zeros into the physical realm with nine brick-and-mortar pop-up stores that will show off goods from 100 small business and online brands. Facebook organized the merchants to be part of The Market @ Macy’s, which first launched earlier this year to create temporary spaces for businesses. The […]
View More Facebook opens its first small biz pop-up stores inside Macy’sFacebook shares climb despite Q3 user growth and revenue
After last quarter’s bloodbath earnings report that cut 20 percent from Facebook’s share price, the social network stumbled in Q3 2018, reaching 2.27 billion monthly users, up 37 million users or 1.79 percent — only slightly better than Q1’s slowest-ever growth rate of just 1.54 percent, and compared to an 2.29 billion Wall Street estimate. […]
View More Facebook shares climb despite Q3 user growth and revenueFacebook users in the UK will now see who paid for the political ads in their feed
The words Facebook and political ads, when used in the same sentence, don’t exactly have a positive ring to them. Remember the 2016 U.S. presidential election, the Brexit referendum, and the Cambridge Analytica scandal, anyone?
But now, the pol…
Instagram prototypes handing your location history to Facebook
This is sure to exacerbate fears that Facebook will further exploit Instagram now that its founders have resigned. Instagram has been spotted prototyping a new privacy setting that would allow it to share your location history with Facebook. That means your exact GPS coordinates collected by Instagram, even when you’re not using the app, would […]
View More Instagram prototypes handing your location history to FacebookFacebook plans voter drive, partners with Democratic/Republican Institutes
Facebook will push users to register to vote through a partnership with TurboVote, has partnered with the International Republican Institute and International Democratic Institute non-profits to monitor foreign election interference, and will publish a weekly report of trends and issues emerging from its new political ads archive. Facebook has also confirmed that its election integrity […]
View More Facebook plans voter drive, partners with Democratic/Republican InstitutesWhat the Facebook Crypto team could build
Facebook is invading the blockchain, but how? Back in May, Facebook formed a cryptocurrency team to explore the possibilities, and today it removed a roadblock to revealing its secret plans. Former head of Messenger David Marcus, who leads the Facebook Crypto team, today announced he was stepping down from the board of Coinbase, the biggest crypto […]
View More What the Facebook Crypto team could buildFacebook taps banks, but for chatbots not purchase data like Google
Backlash swelled this morning after Facebook’s aspirations in financial services were blown out of proportion by a Wall Street Journal report that neglected how the social network already works with banks. Facebook spokesperson Elisabeth Diana tells TechCrunch it’s not asking for credit card transaction data from banks and it’s not interested in building a dedicated […]
View More Facebook taps banks, but for chatbots not purchase data like GoogleFacebook redesigns biz Pages for utility as feed reach declines
An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for […]
View More Facebook redesigns biz Pages for utility as feed reach declinesWhy unskippable Stories ads could revive Facebook
Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and […]
View More Why unskippable Stories ads could revive Facebook