A group of security researchers say dozens of popular iPhone apps are quietly sharing the location data of “tens of millions of mobile devices” with third-party data monetization firms. Almost all require access to a user’s location data to work properly, like weather and fitness apps, but share that data often as a way to […]
View More Dozens of popular iPhone apps caught sending user location data to monetization firmsCategory: Factual
Factual expands its location-based ad tools
Factual announced this morning that it’s expanding its Geopulse ad-targeting suite, with new products designed to help advertisers measure whether their campaigns drive in-store visits, and to give them more guidance on overall strategy. You may remember that Factual was founded a decade ago by Gil Elbaz, with the aim of creating an open repository for data. Over time, the company… Read More