Facebook launches searchable transparency library of all active ads

Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration, or what a Page’s previous names were. It’s all part of Facebook’s new Ad Library launching today that makes good on its promise to increase transparency after the social network’s ads were used […]

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Instagram’s next cash cow: instant Promote ads for Stories

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work. Admins can choose to auto-target users similar to […]

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