A brand called Liquid Death wants to sell mountain water to the cool kids

Inventive packaging is more crucial than ever when it come to launching a new brand into a world already clogged with every product imaginable. Think, for example, of the sugary energy drinks that began to appear on the scene roughly 20 years ago — Rockstar, Monster, and Red Bull — that are stuffed with so […]

View More A brand called Liquid Death wants to sell mountain water to the cool kids

Equity podcast: Coinbase buys a startup, Discord’s a unicorn and Netflix soars

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines. This week TechCrunch’s Katie Roof and Crunchbase News’s Alex Wilhelm sat down with Science Inc’s Michael Jones to dig through the latest in the world of technology and money. And goddamn was there some stuff to get through. On […]

View More Equity podcast: Coinbase buys a startup, Discord’s a unicorn and Netflix soars

Mammoth Media, the startup behind chat fiction app Yarn, raises $13M

Hack'd Mammoth Media has raised a $13 million Series A funding to create what it calls “entertainment experiences for the mobile-first generation.” Mammoth isn’t not the first startup to pitch itself as reinventing entertainment for smartphones, but for the most part, that message has come from gaming companies. Co-founder and CEO Benoit Vatere said he wanted to take the… Read More

View More Mammoth Media, the startup behind chat fiction app Yarn, raises $13M