The rise of ICOs surprised many in the tech industry, helping blockchain companies raise close to $4 billion in 2017, and that’s all set to continue with a twist in 2018. Beyond continued momentum for ICOs, also known as token sales, leading ICO companies themselves are set to start investing. TechCrunch understands that at least half a dozen companies who raised money via ICOs and each… Read More
Category: token sale
Find your red-eyed fans
I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primarily because the ICO marketing techniques come to us straight out of the spammiest corners of affiliate marketing. I’ve gotten emails from founders who have been promised “posts on… Read More