Company’s Christmas competition results in very awkward Instagram hashtag fail

When you’re running an Instagram competition, it’s important to get your hashtag game on point.

You want something snappy, something catchy — maybe something with a bit of alliteration. Something that will be memorable.

This was clearly the thought process British baking company Warburtons had recently when they decided to launch a Christmas crumpet competition.

They had their celebrity — former McFly star Tom Fletcher was on board — and they had their hashtag: #crumpetcreations. They were ready to roll.

More about Uk, Instagram, Christmas, Competition, and Fail