Dating site ad banned for claiming that its algorithms work better than fate

Dating’s a numbers game. But, one dating site’s assertion that it applies a “scientifically-proven matching system” has resulted in the banning of an ad on the London Underground for making misleading claims. 

Per the Advertising Standards Authority’s (ASA) ruling, a billboard ad for dating website eHarmony featured the headline, “Step aside, fate. It’s time science had a go at love.”  

“Imagine being able to stack the odds of finding lasting love entirely in your favour. eHarmony’s scientifically proven matching system decodes the mystery of compatibility and chemistry so you don’t have to,” the ad continued.  Read more…

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