Category: advertising

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Google hit with $1.7 billion fine for anticompetitive ad practices

sudshr47 March 20, 2019

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The EU is making Google pay for its anti-competitive practices.

On Wednesday, the European Commission ordered Google to pay a huge €1.49 billion antitrust fine (roughly $1.7 billion USD) for “abusive practices in online advertising.”

The Commission determined that Google had engaged in illegal conduct to “cement its dominant market position” with its Adsense program, which had a market share of more than 70 percent from 2006 to 2016 in Europe.

Hundreds of Google’s advertising agreements with major websites were reviewed by the commission, which discovered numerous restrictive clauses that blocked the company’s advertising rivals from competing in the market. Read more…

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Google cracked down on 2.3 billion bad ads last year

sudshr47 March 14, 2019

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Google published its yearly look at “bad ads” on Thursday, detailing how the company fought bad advertising practices in 2018.

In total, the search giant took down 2.3 billion ads that violated its advertising policies last year. That’s more than 6 million bad ads removed every day. 

This number is down from the previous year when Google reported it eliminated 3.2 billion ads from its network.

Google also terminated its relationship with nearly one million bad advertiser accounts and almost 734,000 publishers and app developers — close to double the amount from 2017. The company also removed ads from nearly 28 million webpages and 1.5 million apps. Read more…

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Google removed 2.3B bad ads, 1.5M bad apps and 28M bad pages, plans new Policy Manager this year

sudshr47 March 14, 2019

Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an annual update that details the progress it’s made to shut down some of the more nefarious aspects of it. Using both manual reviews and machine learning, in 2018, Google […]

View More Google removed 2.3B bad ads, 1.5M bad apps and 28M bad pages, plans new Policy Manager this year
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Twitter launches its first podcast, ‘Character Count,’ focused on its ad business

sudshr47 March 12, 2019

Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans […]

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Thanks for restoring her ads, but Elizabeth Warren still wants to break up Facebook

sudshr47 March 12, 2019

Elizabeth Warren’s pledge to break up big tech companies has understandably ruffled some feathers.
But her point was somewhat proven on Monday, as per a Politico report, when Facebook briefly took down the senator’s ads promoting her plan to curtail …

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YouTube pulls advertising from anti-vaccination videos

sudshr47 February 23, 2019

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YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes to a growing trend of social media companies taking action to combat the spread of vaccine misinformation online.

Social media companies, including Facebook and YouTube, have recently been facing pressure to get better at this, following inquiries from media and calls from lawmakers. The World Health Organization recently categorized “vaccine hesitancy” as one of 2019’s top threats to global health. 

The US is experiencing a measles outbreak — a previously near-eradicated disease — that’s affecting unvaccinated children. Social media has played a significant role in proliferating the false conspiracy that vaccines can cause autism. Read more…

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Companies including Nestle, Epic and reportedly Disney suspend YouTube ads over child exploitation concerns

sudshr47 February 21, 2019

Days after a YouTube creator accused the platform of enabling a “soft-core pedophilia ring,” several companies have suspended advertising on the platform, including Nestle, Epic, and reportedly Disney and McDonald’s. Nestle told CNBC that all of its companies in the U.S. have paused advertising on YouTube, while a spokesperson for Epic, maker of the massively […]

View More Companies including Nestle, Epic and reportedly Disney suspend YouTube ads over child exploitation concerns
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TikTok spotted testing native video ads

sudshr47 February 14, 2019

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]

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‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video

sudshr47 February 8, 2019

Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. […]

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Hulu will soon show ads when you pause a video

sudshr47 January 31, 2019

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Hulu is experimenting with a brand new type of advertising.

The video-streaming service announced on Thursday that it’s testing a new ad unit that presents viewers with an advertisement when they pause what they’re watching on Hulu.

An example of what a pause ad on Hulu looks like.

An example of what a pause ad on Hulu looks like.

Image: HULU

The “pause ad,” as Hulu is calling it, is meant to provide its users with a non-intrusive ad experience. Hulu says they have already been testing out the pause ad, which is how they’ve developed the product which they’re officially unveiling today.

When a viewer pauses their video, a transparent static banner ad will show on their screen. The ad will contain no video or audio. The advertisement is meant to be subtle, non-disruptive and initiated by the viewer so as to not interrupt the video they’re watching.  Read more…

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