Elon Musk’s ‘Teslaquila’ isn’t meshing with Mexico’s tequila industry

Elon Musk could soon need a lemon wedge for a salty trademark battle with Mexico’s tequila industry.

The founder and CEO of Tesla announced a new brand of tequila called “Teslaquila” in October, vaguely tweeting it was “coming soon.”

But it may not be that straightforward for Musk if the intensely no-nonsense Mexican tequila industry has anything to say about it. 

According to Reuters, the billionaire’s attempts to trademark the word “Teslaquila” with the U.S. Patent and Trademark Office are being opposed by Mexico’s Tequila Regulatory Council (CRT).  Read more…

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