Facebook will begin demoting ‘engagement bait’ in your News Feed

Facebook wants publishers to stop begging for likes.

The social network is taking action against so-called “engagement bait,” where publishers ask users to vote, like, or share a post in the hopes of bumping it to the top of people’s News Feed.

The posts aren’t banned exactly, but Facebook will now demote those posts in the News Feed. Facebook Pages that repeatedly use these tactics will potentially get all of their posts demoted, the company announced in a blog post on Monday.