Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeed

You can now try that mobile game before you buy — and without even leaving Facebook.

Thursday, Facebook introduced a new ad solution with mobile game developers in mind. Dubbed “playable ads,” the feature lets video game marketers serve ads that give users the chance to try before buying. 

Facebook users will be able interact with these playable ads and try out mobile games without even having to leave their Facebook newsfeed. There’s no download required to play the games in ad. The benefit for game developers and advertisers? They can better connect with Facebook users who actually intend to download and play the game. (Facebook, of course, benefits by getting paid for the ads by the game makers.) Read more…

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