Ford will roll out a new self-driving car design and strategy next year

Ford is changing the focus its self-driving car platform as early as next year. The company says it now plans to focus on features beyond just enabling a computer system to drive from point A to B.

The company’s president of global markets Jim Farley wrote about the new developments in a Medium post, in which he emphasized Ford’s devotion to the customer as the main concern for its autonomous plans. More specifically, Farley wrote that Ford is dedicated to establishing systems that will prioritize the movement of people and goods, hinting at plans for commercial fleets and ride-hailing services that align with the company’s existing deals and partnerships.  Read more…

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