Hands on with the Fitbit Versa, a smartwatch for everyone

When Fitbit launched its first “real” smartwatch, the Ionic, last fall, its target customer was clear. Between the many sensors, Fitbit Coach software, and (literally) edgy design, you could tell the Ionic was made for athletes — or at least those who consider themselves to be one.

Nothing wrong with that, of course, but what about the casual user? There are plenty of people who want to get in better shape, but aren’t so serious about it. One might even think they’re Fitbit’s primary demographic.

Well, rest easy, Jane and Joe Average — Fitbit has you covered with the Versa, a smartwatch meant for everyone. It’s cheaper, slimmer, and has fewer features: Whereas the Ionic has GPS enhanced with Glonass positional tracking, the Versa has only GPS. The Ionic also features Fitbit Pay for wireless payments, whereas that feature is only available in a premium “special edition” Versa (in the U.S., anyway — for global models, every Versa has Fitbit Pay). Read more…

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