Houseparty taps ‘Heads Up’ to make money without ads

Can a social network make money without relying on advertising?

Houseparty, the video chat app so popular with teens Facebook copied it, is about to find out. The app, which bills itself as a “face to face social network,” just took its first step toward actually making money.

The app is teaming up with Warner Brothers to put a version of Heads Up, the charades-like game popularized by Ellen DeGeneres, inside of its app. Beginning today, Houseparty users can access a lightweight version of Heads Up from within their group video chats.

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