Hulu is experimenting with a brand new type of advertising.
The video-streaming service announced on Thursday that it’s testing a new ad unit that presents viewers with an advertisement when they pause what they’re watching on Hulu.
An example of what a pause ad on Hulu looks like.
Image: HULU
The “pause ad,” as Hulu is calling it, is meant to provide its users with a non-intrusive ad experience. Hulu says they have already been testing out the pause ad, which is how they’ve developed the product which they’re officially unveiling today.
When a viewer pauses their video, a transparent static banner ad will show on their screen. The ad will contain no video or audio. The advertisement is meant to be subtle, non-disruptive and initiated by the viewer so as to not interrupt the video they’re watching. Read more…
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