Instagram challenges YouTube with IGTV, a new app for creators

Instagram is getting serious about challenging YouTube.

Today, the company announced IGTV, Instagram’s new initiative that lets users create standalone video channels for longform video.

IGTV is launching now in the Instagram app and will also be available as a standalone app for iOS and Android “in the coming days.”

Unlike YouTube, IGTV is just for full-screen, vertical videos. But like YouTube, the service is open to anyone who wants to make a dedicated channel. Users can follow channels and interact with video creators via comments.

“This is really an evolution of our mission from day one,” Instagram CEO Kevin Systrom said at a press event in San Francisco. Read more…

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