Instagram expands shopping features to take on Amazon

Shopping on Instagram is about to become an even bigger business. 

The company just announced two important updates to its growing e-commerce business: shoppable ads in Stories, which it first started began testing in June, will launch globally, and Instagram’s Explore tab will get dedicated shopping channels. 

The update means brands and businesses will have significantly more ways to get their products in front of users. Unlike typical Stories ads, shoppable ads (pictured below) can contain stickers that link directly to specific products. Previously only available to a limited number of early partners, the feature is now available to businesses in 46 countries.  Read more…

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