iPhone excitement declining each year, says analysts

Do you find yourself becoming less and less excited about Apple’s newest iPhone each year? If so, you’re not alone.

A recent study shows that folks are losing enthusiasm over the newest release of Apple’s flagship product, the iPhone, with each passing year. 

Analysts at Citi Research Innovation Lab poured over Google search trend data covering the past 6 years, going as far back as the iPhone 5 which was launched in 2012. The data shows that while there’s still that initial spike in Google searches surrounding each September’s major Apple event, even that has been declining over the years.  Read more…

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