iPhone excitement declining each year, says analysts

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Do you find yourself becoming less and less excited about Apple’s newest iPhone each year? If so, you’re not alone.

A recent study shows that folks are losing enthusiasm over the newest release of Apple’s flagship product, the iPhone, with each passing year. 

Analysts at Citi Research Innovation Lab poured over Google search trend data covering the past 6 years, going as far back as the iPhone 5 which was launched in 2012. The data shows that while there’s still that initial spike in Google searches surrounding each September’s major Apple event, even that has been declining over the years.  Read more…

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GDPR is currently searched for more than Beyoncé on Google

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We didn’t know it was possible to care about anything more than we care about Beyoncé. But apparently people around the world care more about GDPR right now than they do about Queen Bey. 

Um, what on earth?

Per Google Trends, search interest in the term GDPR—a.k.a. Europe’s new General Data Protection Regulation—is currently higher than interest in Beyoncé. The unusual twist of events was first spotted by Quartz

A Google spokesperson confirmed to Mashable that GDPR appears to be outranking Beyoncé in search interest at the present time. And, the Google Trends public search tool also shows that GDPR is basically more popular than Beyoncé right now. Read more…

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The fascinating thing Americans were Googling during the royal wedding

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Nothing makes a wedding more magical than drilling down into some search engine data. Real fairy-tale stuff.

Google trends released some stats pertaining to people’s Google searches about the royal wedding and it’s a snapshot into what people were really intersted in.

Interestingly, the US was curious to know… what on earth is a fascinator?!

The #RoyalWedding2018 guests did not disappoint with their outfit choices.

Americans found the choice of head gear especially fascinating..pic.twitter.com/FpWH23w18X

— GoogleTrends (@GoogleTrends) May 19, 2018 Read more…

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Cardi B has already won Coachella, according to Google data

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Coachella is just a few days away, which means dozens of the music industry’s top artists — including The Weeknd, Haim, Sza, and more — will descend upon Indio, California for a jam-packed music festival.

But despite Coachella’s extensive lineup, according to Google, there is one artist in particular that people are excited about: Cardi.

In its Trends section this week, Google has been highlighting Coachella as a part of its featured insights. One of the insights offered is “search interest in most searched headliners by state, in the past week.” And well, We The People of the United States of America have spoken: Read more…

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Searches for International Men’s Day spike on International Women’s Day because of course they do

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Proving that men just can’t leave anything alone — trust me, I know! — Google searches for “International Men’s Day” spike on “International Women’s Day” as Men Who Are Mad Online™ whine, “But when is MY day?”

Reddit user R1zzles posted this clever graph using data culled from Google Trends. It shows that searches do tend to spike right on International Women’s Day, which is celebrated on March 8.

For the record, there is an official International Men’s Day, for some reason, celebrated on November 19. But, apparently many men are not content with the knowledge the other 364 days a year (365 days on leap years!) are set aside for “Well, actually…” tweets.  Read more…

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Even ‘Kardashians’ can’t keep up with bitcoin

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It’s been derided as a fad that panders to the weaker facets of human nature.

But Keeping Up With the Kardashians – the reality TV series featuring an ensemble cast of the eponymous family – has endured for what some would describe as 14 long seasons. Meanwhile, the Kardashian family has spun a business empire through prolific social-media accounts that capture the world’s attention with an endless stream of drama and glossy lifestyle pics.

Now, they have competition in the form of bitcoin, the virtual currency that has ridden a wave of new interest to soar to an all-time high this week, sparking an outpouring of fresh bubble warnings. As investors pour into the crypto market, Google Trends shows searches for ‘bitcoin’ now far outnumber trawls for the ‘Kardashians.’ Read more…

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Google Trends now surfaces data from News, Images, YouTube and Shopping verticals

 Google announced today it’s expanding the focus of its Google Trends service – the site that lets anyone track what the world’s web searchers are looking for in both real time and non-real time. The service now includes data from more Google products beyond web search, the company says, with the addition of search data from verticals like Google News, Shopping, Images and… Read More

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