It’s time to stop ‘celebrating’ 420

Today is April 20, affectionately known by many as 420. It’s the unofficial day for celebrating all things weed. But it’s 2018, and it’s time to take a step back from the haze of smoke and realize that 420 has become a bad internet holiday — even worse than April Fools’ Day. 

Brands that would have once fired someone for testing positive for THC now tweet funny jokes about the munchies. People demonstrate by toking up in public. Cannabis companies push their products, and media companies fire off any number pot-related articles to get that sweet, sweet weed traffic.

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