Lyft overhauls its app to emphasize shared rides

The Lyft app has a new look and it’s all about shared rides and taking public transit. Don’t worry it’s still very pink and purple.

The ride-hailing app is known for ordering a car to drive you straight to your destination, but with Lyft’s latest app redeign the focus is more about sharing trips and even taking public transit for a portion of your journey.

With a goal to make half of all Lyft trips shared rides by the end of 2020, the app puts this option front and center. It’s also renaming the Lyft carpool option “Shared Rides,” replacing “Lyft Line.” Already 35 percent of rides are shared in cities with that option, Lyft VP of government relations Joseph Okpaku said.  Read more…

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