Lyft wants you to ditch your car for its promotional experiment

For car owners, spending 31 days without using your car is quite a challenge. But Lyft wants to prove otherwise with its latest promo, #DitchWithLyft.

Lyft thinks you can live without driving your own vehicle if you car share, take public transit, ride bike-shares, and of course, use Lyft. So it’s offering the first 100 people who sign up and promise to stash away their car for the month of August $550 in transit credits. 

That breaks down to:

• $300 in Lyft shared ride credit

• $45 in Divvy Bike credit

• $100 in Zipcar credit

• $105 in ‘L’ and bus monthly pass

Lyft’s own roots were as a carpool platform, Zimride, which partners with Zipcar, and it recently acquired bike-share platform Motivate, which runs the Divvy bike program in Chicago. So these aren’t unexpected partnerships for this promotional event. Read more…

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