Microsoft’s huge digital whiteboard is getting some impressive new features

Credit to Microsoft for basically creating the “digital whiteboard” category. When the company unveiled the Surface Hub back in January 2015, there wasn’t anything else quite like it.

Here was a huge 4K touchscreen, but built for meetings and collaboration, not playing videos. It also cost a ton of money — the big, 84-inch panel carried a price tag of $21,999 (a smaller 55-inch Hub cost $8,999). Naturally, competitors jumped in with (much) cheaper options, notably the Google Jamboard and more recently the Samsung Flip.

In other words, there’s a good chance Microsoft is starting to feel some heat in this high-margins category, and that’s probably factoring into why Microsoft is now announcing the Surface Hub 2, an upgraded version of its whiteboard-with-smarts concept. Although it won’t ship until 2019, Microsoft wants any company drawing up budgets for hardware orders to know it’s got something special coming down the pike. Read more…

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