Netflix is releasing 3 films in cinemas first for a good reason

Netflix has famously resisted traditional film distribution, where films hit the silver screen first.

It’s something that’s bothered the film establishment, most notably when Cannes Film Festival told the streaming giant in 2017 it would need to show in French cinemas if it wanted to be considered for future festivals. 

Netflix fired back by pulling out of Cannes this year. But now, it’s releasing three of its films in select cinemas for a short run before people can watch them on the service. Why? Awards.

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