New satirical ‘beer for girls’ becomes what it’s trying to mock

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Beer company BrewDog recently came out with a “beer for girls” called Pink IPA, and people are not happy about it.

Pink IPA is the same as the company’s Punk IPA simply with a different label, made to be a satirical illustration of lazy marketing efforts by other companies.

We’ve created a beer for girls. And it’s pink. Because women only like pink and glitter, right?

🤦‍♀️ #Sarcasm

Lets show that enough is enough with stereotypespic.twitter.com/g1zonXFInm

— BrewDog (@BrewDog) March 6, 2018

I’m going to take a wild guess and say if you have to put “#sarcasm” at the end of a joke, it’s probably not a great joke to begin with. Read more…

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