Patagonia’s new activism platform finds you convenient ways to save the planet

Patagonia is giving customers a new and convenient way to take part in environmental activism.

The outdoor clothing company has launched Patagonia Action Works, a digital platform that informs people of local activism opportunities in the categories of land, water, climate, communities, and biodiversity, so they can easily take action and help preserve the planet.

“If you’ve been paying attention, you’ll know that things aren’t going very well for the planet,” Patagonia founder Yvon Chouinard explained in a promo video for the platform, which went live Wednesday. “It’s pretty easy to get depressed about it. I’ve always known that the cure for depression is action.” Read more…

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