After The Wall Street Journal reported that popular period-tracking app Flo had been secretly sharing some of its users’ most personal health data with Facebook, Flo is promising to make some changes.
Along with a number of other popular health apps, Flo used Facebook’s developer software to track users’ data in a way that could be used for advertising purposes, the report found.
In Flo’s case, the period tracking app “told Facebook when a user was having her period or informed the app of an intention to get pregnant,” according to The WSJ. This data “was sent with a unique advertising identifier that can be matched to a device or profile.” Read more…
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