Politicians are trolling to win the midterms. Some of it is actually good.

It’s Troll Week on Mashable. Join us as we explore the good, the bad, and the ugly of internet trolling.

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It used to be that the troll population consisted primarily of sweaty nerds. But now, everyone’s trolling, including crappy steak brands and … actual candidates for higher office.

Used correctly, trolling — which uses inflammatory humor and pranks to provoke emotional reactions — can be an artful weapon. It can mobilize a base, stun the opposition, and help folks who lack connections construct a large, authentic social media presence.

No wonder, then, that politicians running for higher office have started to use troll psychology. Their ads are trolly. Their tweets are trolling. Read more…

More about Watercooler, Trolling, Midterms 2018, Troll Week, and Culture