Roku’s Premiere streaming boxes are tiny, cheap, and support 4K

Roku doesn’t believe that there’s one streaming player for everyone.

Launching early next month, two new Roku streaming players focus on affordability and 4K support. The Premiere and Premiere+ will be $39.99 and $49.99 respectively. Both are cheaper than Amazon’s $69.99 4K Fire TV.

Both of these are tiny and fit comfortably in the palm of your hand. During a briefing with Roku, I first thought these were new streaming sticks, which tend to be watered-down versions of a full-on player. However, it quickly became clear that, although the form factor is small, these are full-featured streaming devices. Read more…

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