The anatomy of the niche teen Instagram meme

Not all memes are relatable. In fact, the best ones are the opposite.

The niche meme community has spread like UNIF-brand wildfire on Instagram, with dozens of mostly teenage users posting personalized collage memes every day. (Think starter packs.) These posts aren’t meant to make you think “that’s me,” at least not in the usual way. Instead, they provide highly specific glimpses into the life of a particular memer.

A niche memer might post about someone in one of their high school classes, a person they saw at the grocery store, their life at school — even a human archetype they’ve come up with themselves. Read more…

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