Tumblr has suffered a massive drop in traffic since banning porn late last year.
In November 2018, Tumblr’s iOS app was pulled from the Apple App Store because the site identified child pornography on the platform. Instead of cracking down specifically on the exploitation of minors, Tumblr responded in December by banning all pornography and sexually explicit content, entirely.
But NSFW posts were the lifeblood of Tumblr communities, and when that left the site, many of the users fled with it. PinkNews reports that traffic fell from 521 million monthly page views in December to 437 million in January, according to SimilarWeb analytics. By the end of February, Tumblr only received 369 million page views. That comes out to 151 million fewer page views, or a 29 percent drop. Read more…
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