Uber launches program to reward high-performing drivers

Driving for Uber isn’t always the most rewarding experience. Strangers puke in your car. Riders tip poorly. You might not break even if you’re leasing a car. A recent driver survey from ride-sharing guide Ridester showed the average hourly wage is not even $15.

So Uber has devised a reward program called Uber Pro to motivate and recognize hard-working and committed drivers — and it’s not just about cramming the most rides into a day. Uber wants to reward drivers who offer a high-quality experience and are dedicated to their driving duties.

On Thursday, Uber Pro debuted its pilot program in Seattle, Chicago, New Orleans, Orlando, Tampa, Phoenix, Denver, and New Jersey. Based on how it goes, Uber hopes to expand across the country and eventually internationally. Read more…

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