UberEats is going to let you order food from ‘virtual restaurants’ that don’t exist IRL

Craving something, but UberEats doesn’t list it in your vicinity? The company has launched a novel way to tackle that issue.

Uber will soon serve up dishes from “virtual restaurants,” it announced Thursday.

That means you might end up ordering a meal from a restaurant that doesn’t have a full-fledged store presence, as the restaurants listed on UberEats currently do.

The idea is that a sandwich cafe for example, could theoretically also serve salads, with relatively no change to the ingredients in its store. So on UberEats, it could become a virtual salad place, while staying a sandwich cafe in real life. Read more…

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