Why Blake Lively is suddenly following 27 normals called Emily on Instagram

In a somewhat unusual turn of events, Blake Lively has deleted all of her Instagram posts, unfollowed everyone, changed her bio, and followed 27 people who share the same name. 

That name is Emily Nelson. And, her new bio reads: “What happened to Emily?…”

Fear ye not, though. Lively is OK. This rather peculiar act is all part of a rather elaborate stunt for her upcoming movie A Simple Favor, in which she stars alongside Anna Kendrick. 

The film tells the story of Stephanie Ward, a blogger (Kendrick) whose best friend Emily Nelson (Lively) disappears inexplicably.  Read more…

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