Why spending $1,000+ on a phone isn’t as crazy as it sounds

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On Oct. 27, I joined millions of people worldwide in pre-ordering the iPhone X in the middle of the night. I went back to sleep after spending exactly $1,250.97 for the fully-loaded version, and I woke up the next day feeling completely unfazed by my purchase.

A thousand dollars is a lot of f*cking money to spend on a phone that will eventually get banged up and slow down after software updates. For most people, blowing that kind of money on a gadget is reckless and stupid. The money is better spent elsewhere.

But when you break down the value proposition the iPhone X and other $1,000 phones like it, including the Samsung Galaxy Note 8  — and you consider how important these phones are to our everyday lives — the price is suddenly not so ridiculous. I’m serious! Read more…

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