World’s largest beer brewer highlights clean water and disaster relief during Super Bowl

Anheuser-Busch, the world’s largest brewing company, is devoting two Super Bowl ads this year not to beer, but water.

The new TV spots, from the brewer’s popular brands Budweiser and Stella Artois, both focus on the need for clean water in different parts of the world. It’s undoubtedly an effort by Anheuser-Busch to show off its accomplishments in corporate social responsibility, but it’s also an example of trends in Super Bowl ad spend toward promoting good causes, rather than simply trying to sell products. And this year, these ads could spread some much-needed awareness.

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