All the Pride merch that tried just a little too hard this year

This year, perhaps more than any other, American corporations want the LGBTQ community to know that they’re their friends. Their best friends, really. 

The only thing they ask for in return is our undying brand loyalty.

2018 was a particularly grating year for corporations who like to demonstrate their commitment to the queer community with rainbow shot glasses and flashy donations to LGBTQ nonprofits. Week after week, my inbox has been flooded with PR pitches to check out the latest gay vodka or discounted queer doughnuts (because gay people have been discriminated against in the…doughnut-sphere?) Read more…

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