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Unless you’ve been living under a rock (or you’ve deleted your Facebook profile), you know that Facebook has been in the news a lot recently. And you probably also know that, in the aftermath of that negative press, Mark Zuckerberg and company promised to make your news feed less about shared content and more about social interactions.
Some prominent advertisers worried that their once lucrative Facebook campaigns were about to go the way of the poke feature, but they didn’t worry for long. Facebook’s ad revenues jumped 62% in Q1 2018, showing that advertisers are still flocking to the social network. It’s clear that as long as Facebook is free to use (which Zuckerberg promises will always be the case), it will be funded by ads. Making Facebook marketers just as in-demand as ever. Read more…
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