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Google kills political ads during Canadian election instead of complying with transparency laws

sudshr47 March 5, 2019

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We’re jealous of Canada again, and not just for their healthcare.

Google won’t run political ads during Canada’s 2019 election, according to The Globe and Mail. Google made its decision in response to a new set of election advertising transparency rules, which Google said would be too difficult to comply with.

“We’ve come to the decision that the best way for Google to comply with the Elections Act in the 2019 election cycle is actually to stop accepting elections ads as defined in the legislation,” Colin McKay, Google Canada’s head of public policy and government relations, told the Globe and Mail. “It is painful for us.” Read more…

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TikTok spotted testing native video ads

sudshr47 February 14, 2019

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]

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Spotify will now let brands sponsor its Discover Weekly playlist

sudshr47 January 7, 2019

Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this […]

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Podcast industry aims to better track listeners through new analytics tech called RAD

sudshr47 December 11, 2018

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So naturally, the growing podcast industry wanted to find a way […]

View More Podcast industry aims to better track listeners through new analytics tech called RAD
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Google warns app developers of three malicious SDKs being used for ad fraud

sudshr47 December 7, 2018

A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the situation, it has discovered three malicious ad network SDKs that were being used to conduct ad […]

View More Google warns app developers of three malicious SDKs being used for ad fraud
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New YouTube ads will push viewers to download apps, book trips, find movie showtimes

sudshr47 October 1, 2018

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get […]

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Google’s blanket ban of cryptocurrency ads ends next month

sudshr47 September 25, 2018

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so […]

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Google restricts tech support ads, thanks to how bad many of them are

sudshr47 September 3, 2018

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Tech support scams are a problem on the internet, and Google is trying to stop people from getting tangled in them through their ads.

It’s decided to restrict ads by third-party technical support providers, as well as making these businesses verify themselves.

“As the fraudulent activity takes place off our platform, it’s increasingly difficult to separate the bad actors from the legitimate providers,” reads a post by Google’s director of global product policy, David Graff, on Friday.

“That’s why in the coming months, we will roll out a verification program to ensure that only legitimate providers of third-party tech support can use our platform to reach consumers.” Read more…

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Apple’s Search Ads expand to six more markets in Europe and Asia

sudshr47 July 25, 2018

In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]

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Facebook is testing augmented reality ads in the News Feed

sudshr47 July 10, 2018

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You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app.

The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed. 

For the uninitiated, augmented reality (AR) is a technology that overlays digital images onto real world objects. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR.

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Facebook’s plan to make ads more transparent already has a big hole in it

sudshr47 July 9, 2018

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Facebook’s new push to be more transparent have already hit a snag. The company recently introduced a new tool that lets users easily see any ads a particular Facebook Page is running, but advertisers have already found a way around it.

The social media giant is in the midst of dealing with a number of crises over privacy, security, and bad faith use of the tools on its platform. To deal with one of the bigger looming problems — bad actors potentially using the social network’s ad network to covertly influence elections just as the Russia-linked Internet Research Agency did in 2016 — Facebook came up with a solution that emphasized transparency. Read more…

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Now you can see all of Apple’s hidden tweets

sudshr47 June 29, 2018

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Apple has reinvented what it means to be a Twitter lurker. 

The company’s Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts. 

But thanks to Twitter’s new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products. 

On Friday, the fan blog 9to5Mac took advantage of Twitter’s ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple’s promoted tweets here.  Read more…

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