Bumble’s pop-up wants to remind people that dating isn’t all doom and gloom

As some know too well, the modern dating experience isn’t always a positive one.

For Bumble, with its “women-first” philosophy across the now three different modes (Bumble, BFF and Bizz) of its app, positivity has been a key factor in setting itself apart from the rest. 

It’s evident in the company’s decisions on what is and what isn’t allowed on the platform, and those good vibes are something Bumble is trying to channel down to its marketing. 

The Bumble Fab Lab is a pop-up in Sydney, Australia, a “multi-sensory experience … designed to give you 30 minutes of sheer happiness and make you feel your most fabulous.”  Read more…

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