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No one likes ads interrupting their streaming jams, and millions of Spotify Premium users pay $9.99 a month to forestall that very terrible possibility.
Some non-premium users, around two million of them in fact, decided to go another route — a route that just so happens to involve getting that ad-free content sans monthly payments.
Spotify noted in a March 23 SEC filing that a chunk of its users were “suppressing advertisements without payment.” And how were they pulling this off? Well that would be with the assistance of good, old-fashioned ad blockers. Read more…
More about Spotify, Ad Blockers, Streaming Services, Tech, and Music
It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated.