Opera became the first browser-maker to bundle a VPN with its service, and now that effort is expanding to mobile. The company announced today that its Android browser app will begin offering a free VPN. The feature will be rolled out to beta users on a gradual basis. The VPN is free and unlimited, and it […]
View More Opera adds a free VPN to its Android browser appCategory: Ad blocking
Spotify will now suspend or terminate accounts it finds are using ad blockers
Spotify will take a harder stance on ad blockers in its updated terms of service. In an email to users today, the streaming music and podcast platform said its new user guidelines “mak[e] it clear that all types of ad blockers, bots and fraudulent streaming activities are not permitted.” Accounts that use ad blockers face […]
View More Spotify will now suspend or terminate accounts it finds are using ad blockersAdblock Plus maker has a new taskforce to fight publisher efforts to reinject ads
In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” — by setting up […]
View More Adblock Plus maker has a new taskforce to fight publisher efforts to reinject adsBlockchain browser Brave starts opt-in testing of on-device ad targeting
Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising. Brave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model. The startup was founded in […]
View More Blockchain browser Brave starts opt-in testing of on-device ad targetingHere’s how Chrome will filter annoying ads
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Starting tomorrow, Feb. 15, Google’s web browser Chrome will start automatically bl…
How Chrome’s built-in ad blocker will work when it goes live tomorrow
Chrome’s built-in ad blocker will go live tomorrow. It’s the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it. Read More
Yandex bakes ad-blocking into its Russian browser
Yandex has added a native ad-blocking feature to its browser in Russia. Read More
View More Yandex bakes ad-blocking into its Russian browserThousands of major sites are taking silent anti-ad-blocking measures
It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated. Read More
Google will turn on native ad-blocking in Chrome on February 15
Google is going to start blocking certain ads in Chrome, the company announced earlier this year. But now we know exactly when: February 15, 2018 (via VentureBeat) is the go-live date provided by the company for introduction of its built-in enforcement of the standards established by the Coalition for Better Ads, of which it is a member.
This won’t block all ads on all websites –… Read More