Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.” In other words, advertisers using the Nielsen Marketing Cloud will be… Read More
Category: Advertising Tech
Google offers new findings on Russian disinformation across its products
Just a day before tech’s big Russia-focused Congressional hearings begin, Google is out with a new report on the Russian government’s efforts to interfere in the U.S. presidential election across its platforms.
“While we have found only limited activity on our services, we will continue to work to prevent all of it, because there is no amount of interference that is… Read More