Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on building great apps while AppLovin takes care of everything else. The company declined to comment on how much it charges, or what kind of equity it may […]
View More App marketing platform AppLovinlaunches mobile application publishing studio, Lion StudiosCategory: applovin
AppLovin scraps acquisition and takes debt financing instead
The story of AppLovin‘s acquisition has taken another turn. We first reported that the mobile ad startup was in acquisition talks in August of last year, and the announcement came a month later: AppLovin would sell a majority stake Chinese private equity firm Orient Hontai Capital. Today, however, CEO Adam Foroughi revealed that the deal is (sort of) off. Instead of an outright… Read More