Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place.
Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just marketing. So I’d love to call for a mass ban of corporations from Twitter, with one exception: Dr. Bronner’s, one of the country’s most popular organic, fair trade soap producers. Read more…
More about Brands, Culture, Brand Twitter, Dr. Bronner S, and Culture
View More Dr. Bronner’s is the only good brand on Twitter