Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place.
Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just marketing. So I’d love to call for a mass ban of corporations from Twitter, with one exception: Dr. Bronner’s, one of the country’s most popular organic, fair trade soap producers. Read more…
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