Essential acquires email startup CloudMagic

Andy Rubin’s Essential has acquired CloudMagic, makers of the Newton email app, for an undisclosed sum. The news, first reported this morning, has since been confirmed by TechCrunch. An Essential spokesperson offered the following admittedly open-ended statement, “We are always on the lookout for companies with great technology and talent to help accelerate our product […]

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Essential’s $149 magnetic dongle will bring back your headphone jack

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We know, you miss your headphone jack.

Like other smartphones, the Essential Phone has done away with the feature, but the company has just launched its long-touted external headphone adapter and DAC, which magnetically snaps on to the back of your phone.

And it ain’t cheap: The Audio Adapter HD will set you back an eye-watering $149.

Audio Adapter HD is here. A limited-edition DAC for Essential Phone, delivering one of the best mobile audio experiences available today.

Shop now (US & Canada): https://t.co/elFOmC523z pic.twitter.com/eKYyYocm4K

— Essential (@essential) November 13, 2018 Read more…

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Essential discounts its 360 Camera to $19, a day after its phone was half-off

At $250, the Essential Phone was arguably the best deal of Amazon Prime Day. Which is saying a lot. But no matter how you slice it, 50 percent off an Android flagship is a pretty tough deal to beat. I know of at least one TechCruncher who couldn’t resist the lure of that kind of […]

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Andy Rubin’s Essential is reportedly up for sale and has cancelled work on its next smartphone

Essential, the smartphone company helmed by Android co-creator Andy Rubin is trying to sell itself and has cancelled development of its next phone, Bloomberg reports. The report states the Essential has hired Credit Suisse Group AG to advise them on potentially selling itself. The company raised $330 million from investors including Rubin’s own Playground Global, […]

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Essential’s first handset is coming to more markets

It’s hard launching a phone company — something Essential was pretty candid about from the start. Andy Rubin’s latest endeavor got off to something of a slow start, according to outside accounts, but today the well-funded hardware startup is getting ready to add a whole bunch of new markets to its online store. On Twitter […]

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Essential is working on getting rid of the notch

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Essential Phone had the notch before the iPhone X was even out — and a far smaller one, too. However, unlike some other Android phone makers, which are adding a notch to their phone just to make them more similar to the iPhone, Essential is already trying to get rid of it completely. 

This is according to an interesting patent originally filed by Essential in February 2017 and dug up by TechCrunch. In it, Essential describes a system that places the camera lens below the screen. 

The idea is simple. Since the LCD screen could be made out of elements that are mostly transparent, one could place the camera below a “substantially transparent” part of the screen and have the phone disable that part of the screen when a photo is being taken.  Read more…

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Essential really wants to solve the screen notch problem

 In a way, Essential is something of a pioneer. Before the iPhone X helped the world reluctantly embrace the screen notch, the company proudly displayed one atop its first flagship. Since then, of course, it’s become a feature, not a bug, with a long list of companies rushing to embrace it on their latest flagship. But Essential’s clearly hoping to solve the issue with a number… Read More

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Essential reportedly only shipped 88,000 phones in 2017

 Essential knew it had a hard road ahead of it. Andy Rubin and company acknowledged as much when they launched a handset aimed at taking on the likes of Apple and Samsung. Given that the company hasn’t issued anything in the way of official numbers thus far, a new batch of numbers from IDC are the best we have to go on at the moment — and things don’t look great. Read More

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Andy Rubin is back at Essential after leave of absence following reports of improper behavior

 Essential smartphone startup founder Andy Rubin, who took a leave of absence last month in light of allegations of an improper relationship at his previous employer, has returned to work, Recode reports. Citing sources, Recode reports Rubin’s personal leave ended Friday. At the time of his leave, Rubin said he was taking time off to “deal with personal matters.” His decision… Read More

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