Spotify has ended a test that required its family plan subscribers to verify their location, or risk losing accessing to its music streaming service. According to recent reports, the company sent out emails to its “Premium for Family” customers that asked them to confirm their locations using GPS. The idea here is that some customers […]
View More Spotify ends test that required family plan subscribers to share their GPS locationCategory: family plan
Spotify plays the long game with Family and Student Plans even as revenue per user drops
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.
But that also comes at a cost of decreasing the amount of revenue it… Read More