How Juul made vaping viral to become worth a dirty $38 billion

A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul has dismantled every deterrent to taking a puff. The result is both a new $38 billion valuation thanks to a $12.8 billion investment […]

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Juul Labs gets $12.8 billion investment from Marlboro maker Altria Group

After a long year fighting underage use of its products, Juul Labs has today struck a deal with Altria Group, the owners of Philip Morris USA and makers of Marlboro cigarettes. The deal values Juul at $38 billion, according to Bloomberg, and injects the company with a fresh $12.8 billion in exchange for a 35 […]

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As the FDA moves to ban most flavored e-cigs sold in stores, Juul pushes back harder on copycats

Love Juul or hate it, you can probably appreciate why the e-cigarette company is frustrated. It has grown like gangbusters since the first Juul vaporizer was introduced in 2015, leaving competitors — including traditional tobacco companies with their own e-cigarettes — gagging on its smoke. Yet now, a meaningful percentage of that business is being threatened […]

View More As the FDA moves to ban most flavored e-cigs sold in stores, Juul pushes back harder on copycats

What the FDA’s restriction of e-cig flavors means for Juul

FDA Commissioner Scott Gottlieb has revealed his plans to combat underage use of e-cigs and nicotine, which has grown 78 percent among high school students from 2017 to 2018. The commissioner today announced a plan that would remove all flavored electronic nicotine delivery system products — with the exception of tobacco, mint, menthol, or non-flavored […]

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The FDA is majorly restricting the sale of flavored Juul pods to fight teen vaping

It’s like taking candy away from a baby.
The FDA will move to ban Juul’s fun flavors from most convenience stores to fight teen use of the product, reports the New York Times. The agency will also require stricter age verification measures for buying…

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Juul files lawsuit against other e-cig makers for patent infringement

Juul Labs today filed a complaint with the United States International Trade Commission (ITC) claiming that several organizations are infringing on Juul Labs’ patents. Juul has asked the ITC to halt the importation, distribution and sale of these products in the U.S. In all, eighteen entities are listed within the complaint as having infringed Juul […]

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FDA seizes thousands of documents from e-cig startup Juul

E-cigarette maker Juul recently received a surprise visit from the Food and Drug Administration, CNBC first reported. Last week, the FDA seized thousands of documents from the startup’s headquarters, TechCrunch has confirmed. The unannounced inspection of the startup’s headquarters on Friday was part of the FDA’s efforts to seek documentation related to Juul’s sales and […]

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