CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including […]
View More Campaign Monitor acquires email enterprise services Sailthru and LiveclickerCategory: marketing automation
Bonobo AI raises $4.5M seed round to help companies turn interactions with customers into valuable data
Bonobo AI, an AI-based platform that helps companies get insights from customer support calls, texts, and other interactions, announced today that it has raised $4.5 million in seed funding led by G20 Ventures and Capri Ventures. Founded in 2016 and led by co-founder and CEO Efrat Rapoport, the Tel Aviv-based startup claims that its technology […]
View More Bonobo AI raises $4.5M seed round to help companies turn interactions with customers into valuable dataAdobe gets its company, snaring Marketo for $4.75 billion
A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […]
View More Adobe gets its company, snaring Marketo for $4.75 billion